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Spotify's foray into the home turf of K-pop, which has gained popularity worldwide thanks to the stellar performance of BTS and BLACKPINK, comes amid growing competition among South Korean online music services which have attracted active users mainly with daily and weekly song charts that are refreshed in real-time.
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"We are excited about our upcoming launch in South Korea, a market recognized as an epicenter for music, culture and tech innovation," Spotify's chief freemium business officer Alex Norstrom said in a statement. South Korean listeners will be able to gain access to over 60 million tracks and over four billion playlists, Spotify said, promising to help accelerate the growth of South Korea's entire music streaming ecosystem. The Stockholm-based digital music service described South Korea as a market recognized as an epicenter for music, culture and tech innovation. SEOUL - Spotify, the world’s most popular audio streaming subscription service, will launch its service in South Korea in the first half of 2021, reflecting K-pop's growing influence in the global music market.